If you’d have told the 20 year-old me in 1993 that I’d one day be trading emails with Jimmy Iovine and Paul Rosenberg about a playlist including Dr Dre, Ice Cube, Cypress Hill, Souls of Mischief, Pharcyde, Geto Boys, Nas, Bone Thugs, and a host of others I’d have laughed. But this happened, IRL. Even crazier, see that “playlist” at the top of the page? That isn’t just a list of the songs we came up with, it become the run of show one Friday night this past January at the Belasco Theater in downtown Los Angeles. 14 artists, 17 songs, just over an hour of music. Jazzy Jeff and a live band backed every artist and Fab Five Freddie was the host. I mean, come on.
The show was planned not just to live out our personal life-long fantasies but to promote the launch of Beats Music (click here to download Beats Music). Best of all, NO ONE in the crowd knew what was coming. The place was packed strictly because it was a Beats Music launch party. No one knew what was about to happen on stage. Minds were blown. Lives were changed.
I received a lot of hate mail from folks who couldn’t believe they didn’t get an invite. I’m sorry, again. But now everyone can enjoy it. We edited together a film commemorating the event, “Today Was A Good Day: The Live 90s Hip Hop Playlist”. Yesterday, Revolt TV aired the film on repeat for 24 straight hours. Today, we’re making the video available for streaming online. Click here to check it out.
Enjoy. Thanks for subscribing to Beats Music. If you read this blog you’re already a subscriber, right?
Thanks to everyone in the Beats, Target, and AT&T families who helped make it real. I love you all!